How can Brands Effectively Leverage the “Second Screen”?


Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…

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Can a Brand be too “Human” on Social Media?


On the night of the most recent Super Bowl between the Patriots and the Rams, the delicious orange-citrus flavored beverage SunnyD tweeted, “I can’t do this anymore.” This appeared to be in reference to how slow and boring the game was, but responses from all over Twitter and…

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Seven Strategies for Reviving a Brand


The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value. But, don’t fret. There are strategies you can put in place to reverse the speed of that effect. Here are seven strategies for reviving a brand and…

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Consumers Want Brands to Help Them Make a Difference


It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands to help them make a difference. That’s right! According to a new survey done by Futerra of over 1,000 consumers in the US…

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Brand Positioning: What it is & Why It’s Important


Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a special place in the mind of the target market, and it's a big deal! In fact, proper brand positioning is one of most…

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Marketing & Advertising are Subjective, Objectively Speaking


Marketing & advertising are subjective in nature, and your audience probably doesn’t care about how great and awesome your product is. So how do you connect with them? You might have the biggest touchscreen in the world. The best technology. The most luxurious vehicle.…

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Hot Take: No One Cares About Your Logo…


As a collective, we need to take some pressure off logos – don’t get me wrong, they are essential to a business, but they really don’t need to work so hard. Let’s focus on what drives your brand as a whole instead. Over time, companies have started to get into the mindset that…

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Digital Advertising Losing its Shine?


it’s 2018 and consumers don’t even need to think twice about ignoring the relentless, sometimes even intrusive, ads that clutter the Internet. Does that mean the age of digital advertising is coming to an end? Hardly. Digital advertising has always been a relatively inexpensive…

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How to Build a Brand From Scratch Successfully


It is possible to build a brand from scratch successfully. However, it has become a lot more complex, and also a lot easier than ever before (depending on how you look at it). The millennials are a generation privileged with the upsides of the internet that allow them to bring…

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Why Creative Matters in Mobile Advertising


In order for mobile app platforms to survive, it's critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly changing landscape. What works for you today might not work for you tomorrow. 95% of your direct response creative…

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