3 Examples of Creatively Awesome Recent Brand Actions


Let's just face it: despite media being bombarded by all types ion ads in different media formats throughout an average day, It's getting harder and harder to gain the consumers' attention. Attention spans are shortening, and what used to cut it just ain't cutting it anymore…

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The Case for Investing in Creative Advertising


As a business, trying to persuade folks buy stuff can be a hard task. As consumers we're constantly being fed advertisements and brand experiences thousands of times per day, but, due to all the 'noise' around us these days, the ability for there average consumer to actually…

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OOH Advertising is Effective in Reaching Millennials & Gen Z


As it stands today, Millennials and Gen Zers make up almost half of the population in the US and are amongst the most influential of today's consumers. However, on the downside, they are also the hardest audiences to engage, due to the ride of cord-cutting, ad-blocking and…

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The Nitty Gritty: Video Advertising for Small Business


Not too long ago, larger businesses considered video advertising as something that was “nice to have", while smaller businesses would only wish they could have  budget big enough for video ads. However, because of the rapid rise of technology and social media, video advertising…

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How can Brands Effectively Leverage the “Second Screen”?


Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…

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Can a Brand be too “Human” on Social Media?


On the night of the most recent Super Bowl between the Patriots and the Rams, the delicious orange-citrus flavored beverage SunnyD tweeted, “I can’t do this anymore.” This appeared to be in reference to how slow and boring the game was, but responses from all over Twitter and…

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Seven Strategies for Reviving a Brand


The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value. But, don’t fret. There are strategies you can put in place to reverse the speed of that effect. Here are seven strategies for reviving a brand and…

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Consumers Want Brands to Help Them Make a Difference


It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands to help them make a difference. That’s right! According to a new survey done by Futerra of over 1,000 consumers in the US…

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Brand Positioning: What it is & Why It’s Important


Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a special place in the mind of the target market, and it's a big deal! In fact, proper brand positioning is one of most…

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Marketing & Advertising are Subjective, Objectively Speaking


Marketing & advertising are subjective in nature, and your audience probably doesn’t care about how great and awesome your product is. So how do you connect with them? You might have the biggest touchscreen in the world. The best technology. The most luxurious vehicle.…

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