Background


After announcing her candidacy to take Utah’s 4th Congressional seat back for the GOP, Kathleen Anderson was ready for war, and she needed all the pieces on her side. The seat was hers to lose, but some changes had to be made at the state and local levels starting with a simple comms plan and straightforward political messaging that spoke plainly to voters in a non-condescending way.

Strategy


Use a modern, bold color scheme along with “strong”-looking font combinations balanced against subtly overlaid still-photography to help communicate Kathleen’s unwavering conservative values and friendly, approachable personality all at once. 

Solution


A modern brand identity with carefully picked colors that subtly energize with a bold crimson color, and a minimalistic, understated white gradient that helps the beautiful still shots stand out and grab the users’ attention. The messaging that Kathleen is a strong conservative who will fight to bring back strong conservative values to Utah and the nation remains front and center throughout.

Services


  • Graphic Design
  • Digital Advertising
  • Comms Planning
  • Brand Identity
  • Political Messaging

Client(s)


POOLHOUSE
Kathleen Anderson

Year


2019

Setting the stage

Kathleen was successful in her party’s primary. As for the general election, the final results are still not in yet, as the campaign is still ongoing.

Early polling indicates that Kathleen is performing strong and has a highly probable chance of taking back Utah’s 4th district. 

Sometimes, it comes down to the creative strategy when it comes to winning or losing a political campaign. With POOLHOUSE’S strong creative team, Kathleen is in great hands.