The mission

After announcing her candidacy to retake beloved Mia Love’s 4th Congressional Utah seat back for the GOP, Kathleen Anderson was ready for war, and she needed all the pieces on her side.

In a deeply conservative district, with traditional values, the seat was hers to lose, just like it was for Mia Love. But some changes had to be made at the state and local levels starting with a simple comms plan and straightforward political advertising / messaging that spoke plainly to the voters of Utah in a non-condescending way. That’s where we stepped in at POOLHOUSE!

Client:  POOLHOUSE, Kathleen Anderson for Utah
Service:  Graphic Design, Digital Advertising
Year:  2019

The result

The result is a modern logo/identity with carefully picked colors that subtly energizes with a professional crimson red color, and a modern, minimalistic white gradient that helps the beautiful still shots stand out and grab the users’ attention. The messaging that Kathleen is a strong conservative who will fight to bring back strong conservative values to Utah and the nation remains front and center throughout. The final results are still not in yet, as the campaign is still ongoing. However, early polling indicated that Kathleen is performing strong and has a highly probable chance of taking back Utah’s 4th district.

Sometimes, it comes down to the creative strategy when it comes to winning or losing a political campaign. With POOLHOUSE’S strong creative team, Kathleen is in great hands.

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