The mission

After local bar & grill South Riding inn’s new in-house IPA (brewed by James River Brewery in Scottsville, VA) turned out to be a huge hit, they needed a brand identity for the new brew. It’s hard to advertise an exclusive product without even a logo in place! I went to work creating an Alibi IPA logo from scratch.

Client:        South Riding Inn
Service:     Logo design, Branding
Year:          2018

The result

I used a mixture of vintage beer label elements with a design that helped showcase the ‘hoppiness” of the beer, while highlighting its name and exclusivity to SRI. After many drafts, the final logo came into place achieving everything it set out to do. The logo has since been used in-store and in various ads highlighting it as an exclusive beer for SRI. A custom tap handle (shared like a judges gavel) is even being created.

Alibi IPA beer glass