The mission

Artisan pen maker Michael Hardin was in need of a major rebrand and a newly renovated website to go with it. The business recently changed names from Hardin Brothers Woodworks to Hardin Penworks after the departure of his brother. With a new name in place, the next step was an all-new logo with new brand colors, styling, and fonts… then the website could be started.

Client:  Hardin Penworks
Service:  Branding, Web design
Year:  2018

The result

I experimented with several drafts before eventually landing on the logo you see here. After this was in place, I began designing the website around it. The new site, a beautifully designed, minimal, and simplistic experience was a much welcomed update from their old website.

The new site does exactly what it needs to: tell people what they do and who they are, showcase their pens, and allow for convenient shopping directly from the site, making it extremely easily navigable and user friendly.

Hardin Penworks Website Responsive