Background

As a Freelancer for a political advertising firm, I was tasked with designing a direct mail spec piece with a creative brief from 2022 to show my creative spin on it. I was provided the general creative direction and copy for the piece. We wanted to focus on calling out President Biden and Nancy Pelosi in their radical ways, calling for a stop to the “radical train”.

Strategy


This political direct mail campaign piece featured a front and back with a dark, ominous tone with textured backgrounds and  unflattering pictures of President Biden and Speaker Pelosi driving the “crazy” train. It featured a call to action to vote on November 8. The back reminded folks to vote No ember 8th to stop crime, reduce inflation, & protect our families. The strategy was a simple one that easily got the point across to the intended audience.

Biden Pelosi Radical Train Mailer

Solution


Simplistic imagery with Biden and Pelosi in unflattering photos, driving the “radical train” along with the dark textured backgrounds with dark, eerie filters applied were effective to adding to the political direct mail campaign communication that Biden and Pelosi are running the country into the ground on the “radical train”. The communication strategy was front and center, reminding people to vote for conservatives to get them out and get our country back on track.

Services


  • Political Campaigns
  • Graphic Design
  • Direct Mail
  • Creative Direction

Client(s)


KAP Strategies

Year


2024

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