Background


Precision Marketing Group approached me in the Spring of 2020 to help them put together a carousel social campaign for Instagram & Linkedin to help their client Softbank Robotics highlight a new robot product called Whiz. With COVID-19 just hitting hard, the timing was right.

Strategy


Create a comms plan that ties together the importance of cleaning during COVID-19 with the newly released Whiz robot cleaning benefits for offices and workspaces, by highlighting the benefits for cleaning staff’s across corporate America.

Solution


An easy-to-read social media (Instagram & LinkedIn) carousel ad that uses descriptive, informative, and compelling copy and eye-catching imagery of the Whiz in action to show and tell just how beneficial Whiz can be for cleaning and rooting out COVID-19 germs in a home or work environment. Effectively reaching both B2C and B2B audiences.

Services


  • Graphic Design
  • Digital Advertising
  • Social Media Strategy

Client(s)


Softbank Robotics

Year


2020