Seven Mile Post - Social Media Advertising

In July of 2024, Wilmington NC bar Seven Mile Post (a local treasure!) approached us for a complete website redesign and social media overhaul. Their current social media had been performing pretty well, but we really thought they needed to lean into their brand to enhance the cohesiveness and streamline their social media messaging. We got to work right way putting it all together so folks could really start to know what they were all about.

Based on the logo, I put together a refined brand color palette, font pairings, a new brand ‘voice’, and brand textures/icons to pull the brand together and help create streamlined consistent design and messaging. The focus on creating cohesive and consistent branding for Seven Mile Post to use across the digital space really allowed folks to see the essence of the bar which lead to an increase in social engagement/followers and allowed them to show that they meant business in the Wilmington bar game.