My friend Richmond traffic/criminal defense attorney, Samantha Upton approached me with a (top secret) mission. She was going to leave her current firm to go out on her own (no one could know yet). However, before she launched into the world of building her own law firm, I advised her she should probably have some things set up before announcing the big news- mainly branding, which she handed off to her cousin who is also a graphic designer, & a custom UI & website design that showed off who she is, why she does what she does, & didn’t look like a generic “keyword” stuffed lawyer webpage. The end product provided just enough of Samantha as it did talking about what the firm does & who they fight for, to set it apart from all those other criminal defense attorneys around.


Samantha has a ‘fun’ & straight-to-the-point style about her but she truly means business when it comes to her clients & what she does, so I wanted this to truly shine through in the simplest way possible as the main strategy.

I used the newly created logo to create a refined color palette & wanted the UX of the site to be easily navigable with the idea of a “clean” & minimalist site that still contains all the pertinent information relevant to a lawyers website.

iPhone 11 floating mockup - Upton Law


The amazingly unique logo, along with the refined color palette became key to helping define the brand overall, along with a mixture of serif font for headings & san-serif body copy. A built in contact form through the Clio suite allows for easy CRM directly between the site & Clio law software service. The different hues of yellows & grey’s, along with slight pattern infusion, & beautiful imagery of Samantha & RVA makes the site stand out with just enough texture to keep it interesting & help tell her story… the ultimate goal.


  • UX Strategy
  • Graphic Design
  • Branding
  • Web Design


Upton Law, PLLC