Background


After launching a new yoga studio in Loudoun County, VA, and parting ways with the creative agency they planned on using (creative differences), the owners came to me in need of some help designing a business website for them – from scratch.

Strategy


Translate the new brand’s minimalistic identity into an inviting digital platform that connects seamlessly with their business/customer management software, provides business info, invites commerce and discussion, and encourages a sense of community.

Solution


An easy-to-use responsive website with an energetic and youthful feel that works seamlessly with the studio’s brand ID and Mindbody yoga software. It features fun parallax effects throughout along with eye-catching “yoga-esque” patterns/textures, and simple navigation (complete with a bottom nav bar for mobile devices) so folks can easily find pricing, see upcoming events and specials, sign up for classes, and more. (www.exhalestudios.com)

Services


  • Web Design
  • UX/UI Design
  • Brand Identity
  • Copywriting
  • UX Strategy

Client(s)


Exhale Studios

Year


2019