The mission


As part of our Visual Storytelling class at VCU Brandcenter, we were tasked with creating a :30 spot for Purell that could not have any dialogue, and could rely only on two art cards to help tell the story. The concept we developed was simple: Purell helps you stay healthy so you can be there for those who depend on you.


Class:  Visual Storytelling
Skills:  Video production, Advertising
Year:    2019
Teammates:  Zavi Harmon, Severin Didriksen


The result


Our story revolved around a young mom who was also a full-time ER nurse working the night shift while studying for an online graduate degree at the same time. Between her baby, her husband, her classes, and her patients in the hospital, she had a lot of people depending on her in a number of different ways. Her busy life helped sell the concept and tell a story at the same time.