Background
After expanding their successful hair salon business to include both hair and nails, Chantilly, VA based Salon enColor came to me in need in both of a new brand identity and a new website to reflect the change and communicate their new business.
Strategy
Combine a new website redesign built upon a fresh brand identity (combining both hair/nail salons) showcasing the studios’ work portfolio, providing simple navigation, and allowing for seamless integration with the studio’s current CMS software for easy online scheduling.
Solution
A modern brand identity that drops the word “salon” and energizes with a youthful bright red color, and a minimalistic new website featuring a mobile bottom nav bar for a fluid user experience, beautiful grayscale imagery throughout, and a built-in booking option for easy scheduling of appointments (integrated with the salon’s CMS) – combined with the all the normal info you’d expect to find on a small business site. (www.en-color.com)
Services
- Graphic Design
- Brand Identity
- Web Design
- Web Development
Client(s)
Salon en-Color
Nails en-Color
Year
2019
