Marketing, Advertising, & Branding… What’s the Difference?
March 29, 2018
Branding,Marketing,Advertising
In this line of work, I oftentimes hear clients and prospective clients confuse marketing, advertising, and branding, and they also tend to use the terms interchangeably. This usually makes me cringe just a little bit, because, while all three of these things may be a part of…
Pros & Cons of Rebranding: What You Should Know
January 3, 2018
Rebranding a company is no longer as simple as tweaking your logo and slapping the new version onto your website. With so many online marketing channels available today, the process of rebranding your company image has become much more complex. In addition to updating your logo…
Brands & Advertisers: Steer Clear of Being Overly Political!
July 8, 2017
I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues. To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…
