How can Brands Effectively Leverage the “Second Screen”?


Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…

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Seven Strategies for Reviving a Brand


The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value. But, don’t fret. There are strategies you can put in place to reverse the speed of that effect. Here are seven strategies for reviving a brand and…

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Brand Positioning: What it is & Why It’s Important


Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a special place in the mind of the target market, and it's a big deal! In fact, proper brand positioning is one of most…

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Marketing & Advertising are Subjective, Objectively Speaking


Marketing & advertising are subjective in nature, and your audience probably doesn’t care about how great and awesome your product is. So how do you connect with them? You might have the biggest touchscreen in the world. The best technology. The most luxurious vehicle.…

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Digital Advertising Losing its Shine?


it’s 2018 and consumers don’t even need to think twice about ignoring the relentless, sometimes even intrusive, ads that clutter the Internet. Does that mean the age of digital advertising is coming to an end? Hardly. Digital advertising has always been a relatively inexpensive…

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Why Creative Matters in Mobile Advertising


In order for mobile app platforms to survive, it's critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly changing landscape. What works for you today might not work for you tomorrow. 95% of your direct response creative…

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Marketing, Advertising, & Branding… What’s the Difference?


In this line of work, I oftentimes hear clients and prospective clients confuse marketing, advertising, and branding, and they also tend to use the terms interchangeably. This usually makes me cringe just a little bit, because, while all three of these things may be a part of…

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Official: I’ve Been Accepted into The VCU Brandcenter!


It’s official: I will be taking my talents to Richmond in August to start my post-grad education at the VCU Brandcenter! It’s been a long road to get here, and I am super excited to be making this next step in my professional and personal life. I got the email…

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4 Phases of Brand Story Engagement


A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…

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Here in VA, Political Ads are Getting Downright Disgraceful


It’s time for me to rant on something that has been really bothering me for the past few days now. Here in VA, political ads are getting disturbing. On Tuesday, November 7th, voters in Virginia will be voting for their next Governor, choosing between Republican Ed…

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