So, you’ve started your own business. Congrats! You’ve put all your ideas out into the world and now you’re just waiting to hit the big time! But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then maybe you’ve missed something crucial in terms of marketing your business properly in the digital spectrum (specifically when it comes to your web design for your businesses).
To help you stay focused on fully developing your businesses website and helping it reach its full potential in terms of web design, in this post, I’m laying out three common mistakes small businesses make quite often and showing you how to optimize your online strategy in order to reach your full potential.
#1. — BE RESPONSIVE!
Simply having a ‘functioning’ website doesn’t cut it in today’s world; It’s simply the bare minimum your business will need to survive. You want to do more than survive, you want to thrive right? In order for this to happen, you’ll need to develop a website that’s responsive – meaning that whether individuals are viewing your site from their desktop, smartphone, or tablet, their experience will be an enjoyable one and the site will translate well on any screen size. How about some stats? Around 94% of users cited that unattractive web designs are the main reason they’ll reject a site altogether and 48% consider it to be the number one factor of determining a business’s credibility. Those are some pretty eye-opening stats, for sure.
#2. — READILY AVAILABLE CTA (calls to action)
When it comes to this, you need to start asking “why”. Why are you developing a website for your small business? Do you want visitors to book an appointment, request a quote or sign up for your newsletter? Then lead them to this desired action! Depending on your main conversion goal, there should be appropriate calls-to-action throughout your website.
Your website should be able to direct users to the next step that should be taken once they have arrived. This allows for users to immediately be able to get further information on the business without any hassle of browsing the website any more than they need to.
#3. — GOOD READABILITY AND EASY TO READ/CLICK CONTACT INFO
The main reason businesses develop websites is to further their reach and gain additional clients and/or customers. For this reason, it’s imperative that you make it easy for visitors to contact you; they shouldn’t have to sift through 6 tabs of your website to find your phone number. Consider the use of big, bold buttons that lead to a contact page, and, it’s usually a good idea to include at least some primary (or main) contact info in the footer of your site. This ensures that it is visible on all pages.
To sum it all up…
These days, consumers have very high expectations when visiting a website, so, you need to make sure you deliver a seamless UX (user experience), accessible and clearly defined contact information, and attention-grabbing calls-to-action (when appropriate) throughout your company’s site. Ensuring these three crucial features will lead to increased conversions, happier customers/clients, and overall better brand loyalty for your business.
