Wacky Brand Extensions Fueled by Millennials & Social Media
February 24, 2020
Social Media, the rapidness in which we (Millennials in particular) consume content, and the sheer amount of content being thrown at us every single day has created an era in which brands crafting a well thought-out and carefully crafted message in the form of an advertising…
Digital & Data Stifling Creative Quality in Advertising
January 1, 2020
Business,Advertising,Marketing
The continual rise of data-driven marketing is beginning to hurt the "specialness" of traditional creative advertising as we know it. The ability for brands and companies to see immediate, measurable results through increasingly specific data points, while good for looking at…
3 Examples of Creatively Awesome Recent Brand Actions
July 24, 2019
Let's just face it: despite media being bombarded by all types ion ads in different media formats throughout an average day, It's getting harder and harder to gain the consumers' attention. Attention spans are shortening, and what used to cut it just ain't cutting it anymore…
The Case for Investing in Creative Advertising
June 3, 2019
As a business, trying to persuade folks buy stuff can be a hard task. As consumers we're constantly being fed advertisements and brand experiences thousands of times per day, but, due to all the 'noise' around us these days, the ability for there average consumer to actually…
OOH Advertising is Effective in Reaching Millennials & Gen Z
May 14, 2019
As it stands today, Millennials and Gen Zers make up almost half of the population in the US and are amongst the most influential of today's consumers. However, on the downside, they are also the hardest audiences to engage, due to the ride of cord-cutting, ad-blocking and…
The Nitty Gritty: Video Advertising for Small Business
April 24, 2019
Not too long ago, larger businesses considered video advertising as something that was “nice to have", while smaller businesses would only wish they could have budget big enough for video ads. However, because of the rapid rise of technology and social media, video advertising…
How can Brands Effectively Leverage the “Second Screen”?
March 22, 2019
Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…
Can a Brand be too “Human” on Social Media?
March 4, 2019
On the night of the most recent Super Bowl between the Patriots and the Rams, the delicious orange-citrus flavored beverage SunnyD tweeted, “I can’t do this anymore.” This appeared to be in reference to how slow and boring the game was, but responses from all over Twitter and…
Seven Strategies for Reviving a Brand
January 24, 2019
Advertising,Branding,Marketing
The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value. But, don’t fret. There are strategies you can put in place to reverse the speed of that effect. Here are seven strategies for reviving a brand and…
Consumers Want Brands to Help Them Make a Difference
November 29, 2018
Business,Branding,Marketing,News
It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands to help them make a difference. That’s right! According to a new survey done by Futerra of over 1,000 consumers in the US…
