4 Phases of Brand Story Engagement


A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…

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Pros & Cons of Rebranding: What You Should Know


Rebranding a company is no longer as simple as tweaking your logo and slapping the new version onto your website. With so many online marketing channels available today, the process of rebranding your company image has become much more complex. In addition to updating your logo…

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What is Brand Identity? And How to Develop a Great One


Just like your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company or organization on the block. Your brand identity design is what shapes your company! But what exactly is brand identity? How do you shape a strong brand…

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Brands & Advertisers: Steer Clear of Being Overly Political!


I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues.  To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…

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