What is Brand Identity? And How to Develop a Great One


Just like your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company or organization on the block. Your brand identity design is what shapes your company! But what exactly is brand identity? How do you shape a strong brand…

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Brands & Advertisers: Steer Clear of Being Overly Political!


I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues.  To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…

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