The Nitty Gritty: Video Advertising for Small Business
April 24, 2019
Not too long ago, larger businesses considered video advertising as something that was “nice to have", while smaller businesses would only wish they could have budget big enough for video ads. However, because of the rapid rise of technology and social media, video advertising…
Marketing & Advertising are Subjective, Objectively Speaking
September 23, 2018
Digital Marketing,Business,Advertising
Marketing & advertising are subjective in nature, and your audience probably doesn’t care about how great and awesome your product is. So how do you connect with them? You might have the biggest touchscreen in the world. The best technology. The most luxurious vehicle.…
Digital Advertising Losing its Shine?
August 11, 2018
it’s 2018 and consumers don’t even need to think twice about ignoring the relentless, sometimes even intrusive, ads that clutter the Internet. Does that mean the age of digital advertising is coming to an end? Hardly. Digital advertising has always been a relatively inexpensive…
4 Phases of Brand Story Engagement
March 8, 2018
Advertising,Digital Marketing,Branding
A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…
5 Digital Marketing Mistakes Brands Should Avoid Making
September 11, 2017
Social Media,Business,Digital Marketing
Digital marketing mistakes are easy to make. We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past…
2017: The Year in Social Marketing So Far
April 5, 2017
Digital Marketing,Social Media
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended the social marketing landscape looked like this: Snapchat was a social darling,…
