Digital & Data Stifling Creative Quality in Advertising
January 1, 2020
Business,Advertising,Marketing
The continual rise of data-driven marketing is beginning to hurt the "specialness" of traditional creative advertising as we know it. The ability for brands and companies to see immediate, measurable results through increasingly specific data points, while good for looking at…
OOH Advertising is Effective in Reaching Millennials & Gen Z
May 14, 2019
As it stands today, Millennials and Gen Zers make up almost half of the population in the US and are amongst the most influential of today's consumers. However, on the downside, they are also the hardest audiences to engage, due to the ride of cord-cutting, ad-blocking and…
Seven Strategies for Reviving a Brand
January 24, 2019
Advertising,Branding,Marketing
The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value. But, don’t fret. There are strategies you can put in place to reverse the speed of that effect. Here are seven strategies for reviving a brand and…
Consumers Want Brands to Help Them Make a Difference
November 29, 2018
Business,Branding,Marketing,News
It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands to help them make a difference. That’s right! According to a new survey done by Futerra of over 1,000 consumers in the US…
Brand Positioning: What it is & Why It’s Important
November 13, 2018
Advertising,Branding,Marketing
Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a special place in the mind of the target market, and it's a big deal! In fact, proper brand positioning is one of most…
Why Creative Matters in Mobile Advertising
June 6, 2018
In order for mobile app platforms to survive, it's critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly changing landscape. What works for you today might not work for you tomorrow. 95% of your direct response creative…
Marketing, Advertising, & Branding… What’s the Difference?
March 29, 2018
Advertising,Branding,Marketing
In this line of work, I oftentimes hear clients and prospective clients confuse marketing, advertising, and branding, and they also tend to use the terms interchangeably. This usually makes me cringe just a little bit, because, while all three of these things may be a part of…
The Opioid Epidemic: When Advertising & Marketing Turn Deadly
August 26, 2017
You may have heard about a big problem currently facing our country. It’s called the “Opioid Epidemic”, and it’s a deadly problem. In 2015, opioid overdose deaths surpassed motor vehicle accidents as the leading cause of accidental death in our country,…
