OOH Advertising is Effective in Reaching Millennials & Gen Z


As it stands today, Millennials and Gen Zers make up almost half of the population in the US and are amongst the most influential of today's consumers. However, on the downside, they are also the hardest audiences to engage, due to the ride of cord-cutting, ad-blocking and…

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How can Brands Effectively Leverage the “Second Screen”?


Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…

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Can a Brand be too “Human” on Social Media?


On the night of the most recent Super Bowl between the Patriots and the Rams, the delicious orange-citrus flavored beverage SunnyD tweeted, “I can’t do this anymore.” This appeared to be in reference to how slow and boring the game was, but responses from all over Twitter and…

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Memorial Day: All Gave Some, Some Gave All


It is here, that special time of year when we celebrate the sacrifices made by our nations heroes, especially the heroes who made the ultimate sacrifice for our country and our freedoms and way of life: the men and women in uniform, from all branches of the service. That’s…

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The Demise of Toys R Us: What We Can Learn


If you’re like me, you’re definitely a “Toys R Us Kid”, so, seeing a once giant retailer like Toys R Us close its doors for good is a little heartbreaking. I spent a lot of time there in my childhood, and, while it was magical as a little kid, I…

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The Opioid Epidemic: When Advertising & Marketing Turn Deadly


You may have heard about a big problem currently facing our country. It’s called the “Opioid Epidemic”, and it’s a deadly problem. In 2015, opioid overdose deaths surpassed motor vehicle accidents as the leading cause of accidental death in our country,…

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Advertising: Like a Good Country Song, It’s All in the Storytelling


Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it!  So instead of having this happen to your brand or organization, give the consumers what they want! In…

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