Memorial Day: All Gave Some, Some Gave All


It is here, that special time of year when we celebrate the sacrifices made by our nations heroes, especially the heroes who made the ultimate sacrifice for our country and our freedoms and way of life: the men and women in uniform, from all branches of the service. That’s…

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The Demise of Toys R Us: What We Can Learn


If you’re like me, you’re definitely a “Toys R Us Kid”, so, seeing a once giant retailer like Toys R Us close its doors for good is a little heartbreaking. I spent a lot of time there in my childhood, and, while it was magical as a little kid, I…

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The Opioid Epidemic: When Advertising & Marketing Turn Deadly


You may have heard about a big problem currently facing our country. It’s called the “Opioid Epidemic”, and it’s a deadly problem. In 2015, opioid overdose deaths surpassed motor vehicle accidents as the leading cause of accidental death in our country,…

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Advertising: Like a Good Country Song, It’s All in the Storytelling


Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it!  So instead of having this happen to your brand or organization, give the consumers what they want! In…

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