Consumers Want Brands to Help Them Make a Difference
November 29, 2018
Marketing,News,Business,Branding
It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands to help them make a difference. That’s right! According to a new survey done by Futerra of over 1,000 consumers in the US…
Memorial Day: All Gave Some, Some Gave All
May 27, 2018
It is here, that special time of year when we celebrate the sacrifices made by our nations heroes, especially the heroes who made the ultimate sacrifice for our country and our freedoms and way of life: the men and women in uniform, from all branches of the service. That’s…
The Demise of Toys R Us: What We Can Learn
March 19, 2018
If you’re like me, you’re definitely a “Toys R Us Kid”, so, seeing a once giant retailer like Toys R Us close its doors for good is a little heartbreaking. I spent a lot of time there in my childhood, and, while it was magical as a little kid, I…
Official: I’ve Been Accepted into The VCU Brandcenter!
March 13, 2018
News,Personal,Advertising,Branding
It’s official: I will be taking my talents to Richmond in August to start my post-grad education at the VCU Brandcenter! It’s been a long road to get here, and I am super excited to be making this next step in my professional and personal life. I got the email…
