Digital & Data Stifling Creative Quality in Advertising
January 1, 2020
Marketing,Business,Advertising
The continual rise of data-driven marketing is beginning to hurt the "specialness" of traditional creative advertising as we know it. The ability for brands and companies to see immediate, measurable results through increasingly specific data points, while good for looking at…
Marketing, Advertising, & Branding… What’s the Difference?
March 29, 2018
Marketing,Branding,Advertising
In this line of work, I oftentimes hear clients and prospective clients confuse marketing, advertising, and branding, and they also tend to use the terms interchangeably. This usually makes me cringe just a little bit, because, while all three of these things may be a part of…
Advertising is Free Speech… Let’s Not Tax It
July 22, 2017
Congress is finally serious about working towards comprehensive tax reform. Something that hasn’t been done since the Regan years. This is great news! There’s just one problem… The current draft being floated contains a proposal to alter the IRS Code to tax advertising for the…
Brands & Advertisers: Steer Clear of Being Overly Political!
July 8, 2017
I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues. To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…
Advertising: Like a Good Country Song, It’s All in the Storytelling
June 12, 2017
Storytelling,Advertising,Culture
Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it! So instead of having this happen to your brand or organization, give the consumers what they want! In…
