Why Creative Matters in Mobile Advertising
June 6, 2018
In order for mobile app platforms to survive, it's critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly changing landscape. What works for you today might not work for you tomorrow. 95% of your direct response creative…
Marketing, Advertising, & Branding… What’s the Difference?
March 29, 2018
Branding,Advertising,Marketing
In this line of work, I oftentimes hear clients and prospective clients confuse marketing, advertising, and branding, and they also tend to use the terms interchangeably. This usually makes me cringe just a little bit, because, while all three of these things may be a part of…
Official: I’ve Been Accepted into The VCU Brandcenter!
March 13, 2018
Branding,Personal,Advertising,News
It’s official: I will be taking my talents to Richmond in August to start my post-grad education at the VCU Brandcenter! It’s been a long road to get here, and I am super excited to be making this next step in my professional and personal life. I got the email…
4 Phases of Brand Story Engagement
March 8, 2018
Advertising,Digital Marketing,Branding
A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…
Here in VA, Political Ads are Getting Downright Disgraceful
November 4, 2017
It’s time for me to rant on something that has been really bothering me for the past few days now. Here in VA, political ads are getting disturbing. On Tuesday, November 7th, voters in Virginia will be voting for their next Governor, choosing between Republican Ed…
The Opioid Epidemic: When Advertising & Marketing Turn Deadly
August 26, 2017
You may have heard about a big problem currently facing our country. It’s called the “Opioid Epidemic”, and it’s a deadly problem. In 2015, opioid overdose deaths surpassed motor vehicle accidents as the leading cause of accidental death in our country,…
Advertising is Free Speech… Let’s Not Tax It
July 22, 2017
Congress is finally serious about working towards comprehensive tax reform. Something that hasn’t been done since the Regan years. This is great news! There’s just one problem… The current draft being floated contains a proposal to alter the IRS Code to tax advertising for the…
Brands & Advertisers: Steer Clear of Being Overly Political!
July 8, 2017
I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues. To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…
Advertising: Like a Good Country Song, It’s All in the Storytelling
June 12, 2017
Advertising,Culture,Storytelling
Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it! So instead of having this happen to your brand or organization, give the consumers what they want! In…
