Pros & Cons of Rebranding: What You Should Know
January 3, 2018
Rebranding a company is no longer as simple as tweaking your logo and slapping the new version onto your website. With so many online marketing channels available today, the process of rebranding your company image has become much more complex. In addition to updating your logo…
5 Digital Marketing Mistakes Brands Should Avoid Making
September 11, 2017
Social Media,Business,Digital Marketing
Digital marketing mistakes are easy to make. We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past…
What is Brand Identity? And How to Develop a Great One
August 4, 2017
Just like your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company or organization on the block. Your brand identity design is what shapes your company! But what exactly is brand identity? How do you shape a strong brand…
Advertising is Free Speech… Let’s Not Tax It
July 22, 2017
Congress is finally serious about working towards comprehensive tax reform. Something that hasn’t been done since the Regan years. This is great news! There’s just one problem… The current draft being floated contains a proposal to alter the IRS Code to tax advertising for the…
