5 Digital Marketing Mistakes Brands Should Avoid Making


Digital marketing mistakes are easy to make. We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past…

Read More

Brands & Advertisers: Steer Clear of Being Overly Political!


I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues.  To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…

Read More