Digital & Data Stifling Creative Quality in Advertising
January 1, 2020
Business,Advertising,Marketing
The continual rise of data-driven marketing is beginning to hurt the "specialness" of traditional creative advertising as we know it. The ability for brands and companies to see immediate, measurable results through increasingly specific data points, while good for looking at…
5 Digital Marketing Mistakes Brands Should Avoid Making
September 11, 2017
Business,Social Media,Digital Marketing
Digital marketing mistakes are easy to make. We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past…
2017: The Year in Social Marketing So Far
April 5, 2017
Social Media,Digital Marketing
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended the social marketing landscape looked like this: Snapchat was a social darling,…
