4 Phases of Brand Story Engagement
March 8, 2018
Branding,Digital Marketing,Advertising
A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…
Advertising: Like a Good Country Song, It’s All in the Storytelling
June 12, 2017
Storytelling,Culture,Advertising
Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it! So instead of having this happen to your brand or organization, give the consumers what they want! In…
