4 Phases of Brand Story Engagement
March 8, 2018
Digital Marketing,Advertising,Branding
A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…
3 Web Design Mistakes That Could Lead to Lost Revenue
February 15, 2018
So, you’ve started your own business. Congrats! You’ve put all your ideas out into the world and now you’re just waiting to hit the big time! But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then maybe…
Pros & Cons of Rebranding: What You Should Know
January 3, 2018
Rebranding a company is no longer as simple as tweaking your logo and slapping the new version onto your website. With so many online marketing channels available today, the process of rebranding your company image has become much more complex. In addition to updating your logo…
Here in VA, Political Ads are Getting Downright Disgraceful
November 4, 2017
It’s time for me to rant on something that has been really bothering me for the past few days now. Here in VA, political ads are getting disturbing. On Tuesday, November 7th, voters in Virginia will be voting for their next Governor, choosing between Republican Ed…
5 Digital Marketing Mistakes Brands Should Avoid Making
September 11, 2017
Business,Social Media,Digital Marketing
Digital marketing mistakes are easy to make. We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past…
The Opioid Epidemic: When Advertising & Marketing Turn Deadly
August 26, 2017
You may have heard about a big problem currently facing our country. It’s called the “Opioid Epidemic”, and it’s a deadly problem. In 2015, opioid overdose deaths surpassed motor vehicle accidents as the leading cause of accidental death in our country,…
What is Brand Identity? And How to Develop a Great One
August 4, 2017
Just like your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company or organization on the block. Your brand identity design is what shapes your company! But what exactly is brand identity? How do you shape a strong brand…
Advertising is Free Speech… Let’s Not Tax It
July 22, 2017
Congress is finally serious about working towards comprehensive tax reform. Something that hasn’t been done since the Regan years. This is great news! There’s just one problem… The current draft being floated contains a proposal to alter the IRS Code to tax advertising for the…
Brands & Advertisers: Steer Clear of Being Overly Political!
July 8, 2017
I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues. To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A…
Advertising: Like a Good Country Song, It’s All in the Storytelling
June 12, 2017
Culture,Advertising,Storytelling
Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it! So instead of having this happen to your brand or organization, give the consumers what they want! In…
