Digital & Data Stifling Creative Quality in Advertising
January 1, 2020
Business,Advertising,Marketing
The continual rise of data-driven marketing is beginning to hurt the "specialness" of traditional creative advertising as we know it. The ability for brands and companies to see immediate, measurable results through increasingly specific data points, while good for looking at…
3 Examples of Creatively Awesome Recent Brand Actions
July 24, 2019
Let's just face it: despite media being bombarded by all types ion ads in different media formats throughout an average day, It's getting harder and harder to gain the consumers' attention. Attention spans are shortening, and what used to cut it just ain't cutting it anymore…
The Case for Investing in Creative Advertising
June 3, 2019
As a business, trying to persuade folks buy stuff can be a hard task. As consumers we're constantly being fed advertisements and brand experiences thousands of times per day, but, due to all the 'noise' around us these days, the ability for there average consumer to actually…
OOH Advertising is Effective in Reaching Millennials & Gen Z
May 14, 2019
As it stands today, Millennials and Gen Zers make up almost half of the population in the US and are amongst the most influential of today's consumers. However, on the downside, they are also the hardest audiences to engage, due to the ride of cord-cutting, ad-blocking and…
The Nitty Gritty: Video Advertising for Small Business
April 24, 2019
Not too long ago, larger businesses considered video advertising as something that was “nice to have", while smaller businesses would only wish they could have budget big enough for video ads. However, because of the rapid rise of technology and social media, video advertising…
How can Brands Effectively Leverage the “Second Screen”?
March 22, 2019
Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…
Seven Strategies for Reviving a Brand
January 24, 2019
Advertising,Branding,Marketing
The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value. But, don’t fret. There are strategies you can put in place to reverse the speed of that effect. Here are seven strategies for reviving a brand and…
Brand Positioning: What it is & Why It’s Important
November 13, 2018
Advertising,Branding,Marketing
Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a special place in the mind of the target market, and it's a big deal! In fact, proper brand positioning is one of most…
Marketing & Advertising are Subjective, Objectively Speaking
September 23, 2018
Business,Digital Marketing,Advertising
Marketing & advertising are subjective in nature, and your audience probably doesn’t care about how great and awesome your product is. So how do you connect with them? You might have the biggest touchscreen in the world. The best technology. The most luxurious vehicle.…
Digital Advertising Losing its Shine?
August 11, 2018
it’s 2018 and consumers don’t even need to think twice about ignoring the relentless, sometimes even intrusive, ads that clutter the Internet. Does that mean the age of digital advertising is coming to an end? Hardly. Digital advertising has always been a relatively inexpensive…
