The Demise of Toys R Us: What We Can Learn


If you’re like me, you’re definitely a “Toys R Us Kid”, so, seeing a once giant retailer like Toys R Us close its doors for good is a little heartbreaking. I spent a lot of time there in my childhood, and, while it was magical as a little kid, I…

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Official: I’ve Been Accepted into The VCU Brandcenter!


It’s official: I will be taking my talents to Richmond in August to start my post-grad education at the VCU Brandcenter! It’s been a long road to get here, and I am super excited to be making this next step in my professional and personal life. I got the email…

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4 Phases of Brand Story Engagement


A good brand story is important… You only have one Brand Community. You understand who they are, what they want or need from you, where they are coming from, their motivations and where the best touchpoint is with each to be effective with your communications. Each phase of your…

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3 Web Design Mistakes That Could Lead to Lost Revenue


So, you’ve started your own business. Congrats! You’ve put all your ideas out into the world and now you’re just waiting to hit the big time! But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then maybe…

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Pros & Cons of Rebranding: What You Should Know


Rebranding a company is no longer as simple as tweaking your logo and slapping the new version onto your website. With so many online marketing channels available today, the process of rebranding your company image has become much more complex. In addition to updating your logo…

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Here in VA, Political Ads are Getting Downright Disgraceful


It’s time for me to rant on something that has been really bothering me for the past few days now. Here in VA, political ads are getting disturbing. On Tuesday, November 7th, voters in Virginia will be voting for their next Governor, choosing between Republican Ed…

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5 Digital Marketing Mistakes Brands Should Avoid Making


Digital marketing mistakes are easy to make. We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past…

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The Opioid Epidemic: When Advertising & Marketing Turn Deadly


You may have heard about a big problem currently facing our country. It’s called the “Opioid Epidemic”, and it’s a deadly problem. In 2015, opioid overdose deaths surpassed motor vehicle accidents as the leading cause of accidental death in our country,…

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What is Brand Identity? And How to Develop a Great One


Just like your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company or organization on the block. Your brand identity design is what shapes your company! But what exactly is brand identity? How do you shape a strong brand…

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Advertising is Free Speech… Let’s Not Tax It


Congress is finally serious about working towards comprehensive tax reform. Something that hasn’t been done since the Regan years. This is great news! There’s just one problem… The current draft being floated contains a proposal to alter the IRS Code to tax advertising for the…

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