Wacky Brand Extensions Fueled by Millennials & Social Media
February 24, 2020
Social Media, the rapidness in which we (Millennials in particular) consume content, and the sheer amount of content being thrown at us every single day has created an era in which brands crafting a well thought-out and carefully crafted message in the form of an advertising…
Digital & Data Stifling Creative Quality in Advertising
January 1, 2020
Business,Advertising,Marketing
The continual rise of data-driven marketing is beginning to hurt the "specialness" of traditional creative advertising as we know it. The ability for brands and companies to see immediate, measurable results through increasingly specific data points, while good for looking at…
The Case for Investing in Creative Advertising
June 3, 2019
As a business, trying to persuade folks buy stuff can be a hard task. As consumers we're constantly being fed advertisements and brand experiences thousands of times per day, but, due to all the 'noise' around us these days, the ability for there average consumer to actually…
How can Brands Effectively Leverage the “Second Screen”?
March 22, 2019
Let’s face it: we spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a restaurant, in the grocery store line. We’re even using them while watching TV! In fact, recent research from eMarketer found that over 177 million…
Consumers Want Brands to Help Them Make a Difference
November 29, 2018
Business,Branding,Marketing,News
It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands to help them make a difference. That’s right! According to a new survey done by Futerra of over 1,000 consumers in the US…
Marketing & Advertising are Subjective, Objectively Speaking
September 23, 2018
Business,Digital Marketing,Advertising
Marketing & advertising are subjective in nature, and your audience probably doesn’t care about how great and awesome your product is. So how do you connect with them? You might have the biggest touchscreen in the world. The best technology. The most luxurious vehicle.…
Hot Take: No One Cares About Your Logo…
August 24, 2018
As a collective, we need to take some pressure off logos – don’t get me wrong, they are essential to a business, but they really don’t need to work so hard. Let’s focus on what drives your brand as a whole instead. Over time, companies have started to get into the mindset that…
How to Build a Brand From Scratch Successfully
July 9, 2018
It is possible to build a brand from scratch successfully. However, it has become a lot more complex, and also a lot easier than ever before (depending on how you look at it). The millennials are a generation privileged with the upsides of the internet that allow them to bring…
The Demise of Toys R Us: What We Can Learn
March 19, 2018
If you’re like me, you’re definitely a “Toys R Us Kid”, so, seeing a once giant retailer like Toys R Us close its doors for good is a little heartbreaking. I spent a lot of time there in my childhood, and, while it was magical as a little kid, I…
3 Web Design Mistakes That Could Lead to Lost Revenue
February 15, 2018
So, you’ve started your own business. Congrats! You’ve put all your ideas out into the world and now you’re just waiting to hit the big time! But, are you seeing the results you were hoping for or has business been slower than expected? Well, if it’s the latter then maybe…
